Direct Mail and Digital Fundraising

HANDS-ON SOLUTIONS TO DIRECT MAIL AND DIGITAL FUNDRAISING.

Direct mail remains one of the most cost-effective ways for nonprofits to acquire, retain, and upgrade donors—especially when integrated with other channels like email, digital advertising, and social media. The AmPhil Direct Response Group offers strategic solutions far beyond those of a typical direct mail agency—combining strategic thinking and practical guidance with data science and diligent execution to help organizations exceed their fundraising goals.

AmPhil’s proven yet seemingly simple, transparent, and ROI-driven program builds on donor connections that accelerate fundraising, often exceeding expectations while expanding donor relationships.

We partner with you to craft a direct response plan that reflects your current reality and aligns with your long-term strategy.

FUNDRAISING SUCCESS THROUGH DIRECT MAIL AND DIGITAL SOLUTIONS

STRATEGY AND PLANNING

Building a successful direct response program is impossible without a savvy strategy. AmPhil will help you take your direct mail campaigns to the next level through:         

  • Digging deep to identify an organization’s strategic vision, areas for growth, and potential roadblocks
  • Leveraging industry trends and proprietary data to maximize an organization’s fundraising potential.
  • Zooming out to look at the entire donor cultivation process.
  • Exploring innovative forms of marketing and emerging channels.
  • Analyzing historical results and transactional data after every project, learning what did and didn’t work, then creating an actionable game plan for future direct response fundraising.

 

Taking the time to make a concrete direct mail plan will pay off exponentially,

Dive Into Direct Mail

AmPhil will finesse each aspect of your direct mail, including:

  • Unlocking the House-file mail: We engineer and execute a plan for delivering effective outreach to house-file donors.
  • Providing a holistic service model attuned to results, not pieces mailed.
  • Amplifying your organization’s “voice,” nurturing a connection between you and your donors.
  • Delivering Acquisition: We build a program that attracts new donors, accelerating revenue growth and assuring long-term stability.
  • Administering a Full-Service Experience: We oversee your entire direct mail program, from soup to nuts uncovering precious gems along the way.

 

Digital Matters

AmPhil helps organizations integrate tried-and-true strategies with innovative digital outreach to create a modern fundraising model that helps nonprofits on:

  • Social media outreach on multiple channels in an effective, results-oriented approach.
  • Drip campaigns, integrating with overall fundraising strategy that connect the dots for donors.
  • Paid media, driving new donor acquisition through the power of priority placement.
  • Full-service solutions, translating your mission and message to digital platforms that aligns with your mission.

 

Think outside the (mail)box . . .

Integrate Direct Response and Innovation

New methods of digital outreach are constantly developing. AmPhil takes the guesswork out of navigating the changing landscape by using:

  • Live and interactive town halls: Our collaborative experience boosts response and reaches untapped audiences.
  • Connected TV targeting: We know how to leverage additional advertising channels while remaining consistent with your mail and email messaging.
  • Modeling: Our proprietary methods enable us to uncover high-quality prospects in your databases.

 

We’ll help you extract from every fundraising funnel

Analyze Your Results, Learn, Adapt, Improve

Clear data results are crucial to determining what’s worked so far and what to adjust going forward. AmPhil provides you with:

  • Internal reporting: We manage a secure reporting suite that evaluates direct mail and digital results in real time.
  • Connectivity: We connect to your database to ensure accurate reporting and results streamlining the process.
  • Analytics: Utilizing the power of big data science that informs your decision-making and unlocks hidden opportunities for expanded fundraising,

 

Finally, we help you use all these tools to create an effective go-to-market plan. This plan will reenergize your organization, accelerate your fundraising, and give you the roadmap you need to fuel your mission better than you ever have.

How Can We Help?