Case Study
student grassroots activist networkpolicy & advocacy
ABOUT
A nonprofit dedicated to getting students on high school and college campuses involved in activism, issue advocacy, public policy education, and grassroots organization.
SERVICE AREAS
+ DIRECT MAIL
+ STRATEGIC DEVELOPMENT
+ DIGITAL OUTREACH
CHALLENGE
This nonprofit’s mission growth was booming, but it’s fundraising couldn’t keep up, because of:
SOLUTION
Nonprofit staff brought in AmPhil to help:
LACK OF STRUCTURE
This young organization’s fundraising department didn’t have the programs and outreach it needed to grow.
MAKE A PLAN
AmPhil set a strategy for fundraising growth and concrete steps for executing it.
INADEQUATE OUTREACH
Unpolished direct mail letters were being ignored in donor’s mailboxes.
IMPROVE DONOR OUTREACH
AmPhil took over direct response, synchronizing messaging and creating compelling direct mail packages.
results
AmPhil’s guidance and execution paid off, as the network saw:
800% ROI
for active
donor mail
+10x
increase in
active donors
+400%