Case Study
Student Advocacy Grouppolicy & advocacy
ABOUT
A recently founded, freedom-focused nonprofit organization.
SERVICE AREAS
+ MAJOR GIFTS
+ FOUNDATIONS PROGRAM
+ DIRECT RESPONSE
CHALLENGE
A freedom movement organization was launched by two “angel donors” who would fund all initial operations but reduced their support each year. The nonprofit thus needed to quickly build a lean and effective fundraising operation:
SOLUTION
AmPhil provided a strategic plan focused on major gifts, a foundations program, and grassroot direct response. To avoid bad hires or bureaucratic administration, the nonprofit leaned on AmPhil to execute the plan. We:
FINDING new donors.
PROVIDED research profiles on high-net-worth prospects and institutional major donors.
STEWARDING its existing donors for retention and upgrades.
DRAFTED foundation outreach and proposals.
EFFECTIVELY COMMUNICATING the institutional priorities of its new president.
LAUNCHED a direct response program.
CREATED a branded donor club.
TRAINED a new major gifts officer.
results
Over a 5 year period with AmPhil,
this organization:
went from
5 to 49+
major donors
reduced its reliance on angel donors from
99% to 52%
grew total revenue by
99%