Case Study
Nonprofit Publicationpolicy & advocacy | Arts & Culture
ABOUT
An international multi-language nonprofit publication.
SERVICE AREAS
+ DIRECT MAIL
+ FRACTIONAL MGO
+ MAJOR GIFTS COACHING
CHALLENGE
This nonprofit was enjoying rapid growth, but wasn’t capitalizing on the immense fundraising opportunity brought about by its success, because it had:
SOLUTION
AmPhil helped the nonprofit build a wildly successful direct mail program–and identify, cultivate, and solicit the donors it was acquiring for major gifts. We:
NO DIRECT MAIL ACTIVITY to increase its revenue and number of donors.
LAUNCHED a strategic and compelling direct mail program for house file and acquisition efforts.
NO DONOR ACQUISITION MAIL or plan to acquire more donors.
HELPED IDENTIFY newly acquired donors with major giving capacity.
LIMITED PERSONNEL for contacting, cultivating, or soliciting donors.
CO-PILOTED major gift outreach and solicitation, sending nearly 6,000 emails and making over 2,000 calls in under two years.
HIRED AND COACHED the organization’s first full-time Major Gifts Officer.
results
With AmPhil’s guidance and support, this organization brought in thousands of new donors and hundreds of new major donors—and even generated income on acquisition:
19,000+
new donors
200+
new major
donors
ROI of
374%