Case Study
influential journalfaith | Arts & Culture
ABOUT
An ecumenical journal aimed at advancing a religiously-informed public philosophy for the ordering of society.
SERVICE AREAS
+ MAJOR GIFTS
CHALLENGE
While the journal consistently published high-quality content amplifying religious voices in the public square, its development program was not living up to its potential because of:
SOLUTION
AmPhil helped the journal establish a stable foundation for sustained growth by:
AN UNDERUTILIZED DONOR CLUB
An inconsistent major donor approach struggled to acquire and upgrade major givers.
SETTING A STRATEGY
An ambitious plan established a concrete path for reaching the journal’s long-term goals.
GENERIC COMMUNICATIONS
The journal neglected the specific goals, desires, and capacity of major givers.
REFOCUSING THE DONOR CLUB
Added an additional tier and benefits and articulated them to the donors.
LACK OF CAPACITY
Staff did not have the time to prioritize major gift solicitation.
PROVIDED TRAINING AND CAPACITY
AmPhil helped streamline communications with tailored messaging and coaching.
results
The last 4 years of our partnership has paid dividends as the journal gained:
+61%
increase in donors
giving $1,000+
+45%
increase in donors
who upgraded
+76%