Case Study
MEDIA & ADVOCACY GROUPpolicy & advocacy
ABOUT
A nonprofit dedicated to promoting conservative values through educational videos viewed by millions of people online.
SERVICE AREAS
+ FOUNDATION PROSPECTING
+ FOUNDATION OUTREACH
+ MESSAGING CURATION
CHALLENGE
The nonprofit had huge donor support and name recognition, but its fundraising was faltering because it was:
SOLUTION
The group’s staff brought in AmPhil to help implement a successful foundation program through:
FOCUSING ON INDIVIDUALS
Individual givers are crucial, but the organization was passing up on major opportunities.
STRONG MESSAGING
Foundation officers needed to hear the same vision that appealed to thousands of donors.
NEGLECTING FOUNDATIONS
Approaching foundations is intimidating, and the advocacy group didn’t know where to start.
DONOR PROSPECTING
Warm foundation leads were ripe for the picking in the group’s database.
GUIDED OUTREACH
Weekly calls, in-person meetings, and tailored communications led to strong relationships with foundations.
results
Foundation outreach was an untapped source of revenue for this advocacy group, until AmPhil helped staff unlock:
$1 million
in new
grants
1,000%
foundation
return on
investment
+170