Major Gifts: Acquiring, Retaining, and Upgrading Your Most Valuable Donors

A strong major gifts program is the lifeblood of many nonprofits, and, on the surface, building a major gifts program seems fairly straightforward. Set achievable goals, identify major donors, secure visits, transform donors into partners in your mission, and watch your fundraising efforts flourish.

But when the rubber hits the road, the steps toward procuring major gifts get a lot more complicated, and a lot trickier to execute well. This master class will help you do just that. Major givers provide 90% of fundraising, and most are neglected or never followed through with. Correct that today — gain actionable insights from Major Gifts experts.

This virtual event will provide you with the tools to:

  • Elevate the Pitch: Hone your case for support to inspire and engage major donors.
  • Strengthen and Expand Relationships: Identify and build strong relationships with current and future major gift donors with key takeaways.
  • Win with a Better ‘Ask’: Prepare for and make an ask they can’t refuse.
  • Overcome Objections: Navigate and negotiate objections to the invitation to give.
  • Complimentary Consultation: A 30-minute one-on-one consultation with an AmPhil Major Gifts consultant at a time of your choosing following each master class.

The time is now to transform your major gift program permanently – for a nominal $250-course fee your major giving will reap benefits immediately, and for years to come.


What is included in my registration?
Registration starts with a seat in the master class but doesn’t end there. In addition to attending the master class, you will receive:

  • Training materials on the master class topic for future reference,
  • The best essays and practicalities on the master class topic from Philanthropy Daily,
  • A 30-minute one-on-one consultation with an AmPhil consultant at a time of your choosing following each master class.

How much does each session cost?
Single classes are $250 but a bundle of five nonprofit fundraising masterclasses are available for $1,000. Purchased class bundles are transferable within your organization, but only one person can participate in a class per registration, and never expire. Email Director of Events Caitlin Nocera for further details.

How many people will be in the class?
Each class will have no more than 20 participants. We want to keep the classes as intimate as possible to allow time for plenty of discussion and Q&A.

How will the class be conducted?
The class will be conducted over video conference. Participants will receive a private link and password to join the video conference prior to the master class.

Who is the ideal participant?
The ideal participant is a nonprofit development leader with several years of fundraising experience. While most master classes include some background introductory material on the given subject, they assume a basic level of familiarity with the subject at hand and are designed to help those seeking to develop their skills further.

Do you have a waiting list?
Often we get overbooked so sign up early because it is not uncommon for a session to have a waiting list. If a registrant can’t make a session, we notify the first person on the waiting list. The waiting list for each class is first-come, first-served.

Will participants receive CFRE credit for participating?
No! We would post our reasoning here, but it’s lengthy. Feel free to ask—but do so at your own risk!

More Events

There are no upcoming events at this time.