Acquiring, Retaining, and Upgrading Your Most Valuable Donors

Acquiring, Retaining, and Upgrading Your Most Valuable Donors

A strong major gifts program is the lifeblood of many nonprofits, and, on the surface, building a major gifts program seems fairly straightforward. Set achievable goals, identify major donors, secure visits, transform donors into partners in your mission, and watch your fundraising efforts flourish.

But when the rubber hits the road, the steps toward procuring major gifts get a lot more complicated, and a lot trickier to execute well. This master class will help you do just that. Join us to learn how to

  • hone your case for support to inspire and engage major donors
  • identify and build strong relationships with current and future major gift donors
  • prepare for and make an ask they can’t refuse
  • navigate and negotiate objections to the invitation to give
  • transform your major gift program permanently

What is included in my registration?
Registration starts with a seat in the master class, but doesn’t end there. In addition to attending the master class, you will receive:

  • training materials on the master class topic for future reference,
  • the best essays and practicalities on the master class topic from Philanthropy Daily,
  • and a 30-minute one-on-one consultation with an American Philanthropic consultant at a time of your choosing following each master class.

How much does each session cost?
A bundle of five classes is available for $1,000. Purchased class bundles are transferable within your organization, but only one person can participate in a class per registration.

How many people will be in the class?
Each class will have no more than 20 participants. We want to keep the classes as intimate as possible to allow time for plenty of discussion and Q&A.

How will the class be conducted?
The class will be conducted over video conference. Participants will receive a private link and password to join the video conference prior to the master class.

Who is the ideal participant?
The ideal participant is a nonprofit development leader with several years of fundraising experience. While most master classes include some background introductory material on the given subject, they assume a basic level of familiarity with the subject at hand and are designed to help those seeking to further develop their skills.

Do you have a waiting list?
Yes. Each session has a waiting list. If a registrant can’t make a session, we notify the first person on the waiting list. The waiting list for each class is first-come, first-served.

Do current clients receive a discount?
Yes. If you’re a current client, please contact us for a special discount code.

Will participants receive CFRE credit for participating?
No! We would post our reasoning here, but it’s lengthy. Feel free to ask—but do so at your own risk!

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