Case Study
community arts nonprofitarts & culture
ABOUT
A nonprofit organization that works to strengthen community bonds and impact the lives of young people through arts education, collaboration, and presentation.
SERVICE AREAS
+ DIRECT MAIL
+ DIGITAL DIRECT RESPONSE
CHALLENGE
This nonprofit had an engaged audience, but struggled with convincing that audience to give in December, because of:
SOLUTION
AmPhil helped inspire year-end giving through:
TRANSACTIONS, NOT GIFTS
Fundraising was not focused on cultivating generosity.
STRATEGIC COMMUNICATIONS
Direct mail and digital communications emphasizing value of giving stirred donor generosity.
IMPERSONAL COMMS
Lack of integration meant no personalized email asks or targeted messaging.
UNIFIED MESSAGING
Giving Tuesday emails, a housefile letter, and EOY emails shared language and messaging, inspiring trust.
NO BANG FOR DONORS’ BUCK
Direct mail didn’t include a value proposition or compelling reason to give.
INTEGRATED OUTREACH
Integrating across platforms to appeal to donors as individuals.
results
With AmPhil’s guidance, the nonprofit’s end-of-year efforts had unprecedented results:
$0 to $2k
in one day
140+
matching challenge
givers in one month
a record
$35k