CASE STUDY:
Liberal Arts University
A newly accredited university committed to establishing itself as a thought leader and bastion of truth.
About
Nonprofit Liberal Arts University
+ DIRECT MAIL
+ MAJOR GIFTS:
INDIVIDUAL DONORS
Over
10,000%
ROI
500%
growth in major
donor base in 6 months
300%
growth in responsive
donor base
CHALLENGE
The university was growing rapidly but wasn’t bringing in the fundraising revenue needed to support that growth, because of:
INADEQUATE COMMUNICATIONS
Current and potential donors simply weren’t hearing from the university.
INCONSISTENT MESSAGING
Rather than sharing the university’s compelling mission, direct mail messaging was muddled.
FEW MAJOR GIFTS
Staff lacked a strategy for turning small donors into major givers.
SOLUTION
University staff brought in AmPhil consultants to help grow their fundraising through:
CLEAR COMMUNICATIONS
Compelling, polished direct mail led to stronger, more fruitful donor relationships.
CONSISTENT OUTREACH
Regular communications ensured donors heard the impact of their giving.
MAJOR GIFTS TRAINING
With a strategy for converting small givers in hand, staff built a pipeline for major gifts.
RESULTS
With AmPhil’s help, the university’s development department grew by leaps and bounds, including:
MORE RESPONSIVE DONORS
Improved direct mail outreach brought in three times as many responses from donors.
MORE MAJOR GIVING
With the help of new outreach tools, freshly trained staff expanded the major donor base five times over
100:1 ROI
For every dollar invested in development, the university is getting $100 in return.