CASE STUDY:
Community Outreach Nonprofit
A southwestern nonprofit dedicated to bringing compassionate person-to-person help and crucial services to individuals and families in need.
About
Community Outreach Nonprofit
+ DIRECT MAIL
+ MAJOR GIFTS ACCELERATOR
+ STRATEGIC DEVELOPMENT
A southwestern nonprofit dedicated to bringing compassionate personto-person help and crucial services to individuals and families in need.
110%
increase in number of major gifts
111%
increase in identified planned gifts
90%
growth in monthly recurring donors
$5 million
in new lead gifts in one year
CHALLENGE
The nonprofit didn’t know the smartest way to expand its operating budget to support its growth because of:
LACK OF AWARENESS
The nonprofit didn’t know its strengths or weaknesses.
INEFFECTIVE COMMUNICATION
Major and individual givers alike were being neglected.
SOLUTION
This nonprofit called on AmPhil to help:
ASSESS CURRENT FUNDRAISING
AmPhil identified ways for the organization to grow and strengthen its fundraising.
SUPPORT MAJOR GIVING
Consultants helped build a donor club and hire, train, and coach new major donor officers.
RETOOL DIRECT MAIL
AmPhil refined messaging to drive increased giving.
RESULTS
AmPhil’s recommendations and execution paid off, driving:
INCREASED REVENUE
The nonprofit saw a $600,00 increase in year-over-year revenue in just one quarter.
MAJOR DONOR GROWTH
New major gifts outreach resulted in an 81% increase in $10,000+ donors and 111% rise in identified planned gifts.
INDIVIDUAL DONOR PAYOFF
Stronger direct mail messaging led to 15% higher retention, 20% higher annual giving, and 90% higher number of monthly donors.