Case Study
liberal arts universityeducation: higher ed
ABOUT
A newly accredited university committed to establishing itself as a thought leader and bastion of truth.
SERVICE AREAS
+ DIRECT MAIL
+ MAJOR GIFTS: INDIVIDUAL DONORS
CHALLENGE
The university was growing rapidly but wasn’t bringing in the fundraising revenue needed to support that growth, because of:
SOLUTION
University staff brought in AmPhil consultants to help grow their fundraising through:
INADEQUATE COMMUNICATIOS
Current and potential donors simply weren’t hearing from the university.
CLEAR COMMUNICATIONS
Compelling, polished direct mail led to stronger, more fruitful donor relationships.
INCONSISTENT MESSAGING
Rather than sharing the university’s compelling mission, direct mail messaging was muddled.
CONSISTENT OUTREACH
Regular communications ensured donors heard the impact of their giving.
FEW MAJOR GIFTS
Staff lacked a strategy for turning small donors into major givers.
MAJOR GIFTS TRAINING
With a strategy for converting small givers in hand, staff built a pipeline for major gifts.
results
With AmPhil’s help, the university’s development department grew by leaps and bounds, including:
OVER
10,000%
ROI
+500%
growth in major donor base in
6 months
+300%