OVERVIEW
Direct mail is the single most cost-effective way for nonprofits to acquire, retain, and upgrade donors—especially when integrated with email, digital advertising, and social media. In other words: there are few better ways to invest your time than in learning how to improve your direct response strategy.
Over a snifter of scotch, spend an hour with AmPhil cofounder Jeremy Beer and consultants Therese Beigel and Mark Diggs to learn the tried-and-true methods you need to make your direct response program a lean, mean fundraising machine.